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VIA CRITERIUM

THIS YEARS EVENT
JUNE 20—22 

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NEW FROM VIA

THE SYN x VIA
IN STORE NOW

VIA CRITERIUM

LOOK BACK AT THIS YEARS EVENT 

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A totally new concept store in London’s iconic King’s Cross – designed and run by cyclists, for cyclists.

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RIDE SCHEDULE

WED

06:55

REGENTS LAPS

SAT

08:30

GROUP RIDE

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SEE MORE AT STRAVA
 

SAT

08:30

WOMENS GROUP RIDE

AT VIA - FIRST SAT OF THE MONTH

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ABOUT VIA

Our gallery-style showroom, housed in a beautifully restored grain store in the historic Kings Cross development, features a mix of the world’s best cycling brands, handpicked for you.

 

The cafe serves a range of home-baked breads and pastries, and for the spring/summer will be offering a mix of delicious panini and mixed salads.

We have an onsite mechanic with a range of services available – from a basic safety check through to a full build.

LIVE RACING

ALL LIVE RACING SHOWN IN STORE

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CAFE

The onsite café serves as an ideal hub for beginning or concluding cycling adventures, as well as a relaxing spot for shoppers and passers by exploring Kings Cross and Coal Drops Yard. Patrons can indulge in Workshop Coffee alongside a variety of freshly baked breads and pastries.

During the spring and summer seasons, the café offers a delectable assortment of paninis and mixed salads. Whether enjoying onsite or opting for takeaway, guests can savour the café's culinary delights at their leisure.

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WORKSHOP

We have an onsite mechanic with a range of services available – from a basic safety check through to a full build.

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