Looking to add some excitement to your weekly cycling routine? Look no further than VIA Atelier's weekly rides, open to all riders of every skill level. Whether you're a seasoned cyclist or just starting out, our rides offer a welcoming and inclusive environment for everyone.

Rides and routes

Stay updated on upcoming routes and rides by joining our VIA Strava Club, where you can sign up and upload the route directly, or simply drop by VIA for a coffee and a chat anytime. Keep an eye on our VIA social media feeds for updates and announcements.


Kickstart your midweek with our Regents Park social laps every Wednesday morning. Meet us at 06:55 sharp, right across the main entrance of Regents Park Zoo. Look out for a friendly face from the VIA team, ready to greet you with a warm welcome. We'll pair up and embark on a leisurely 50-minute ride at a steady pace, followed by a delightful coffee session back at VIA to catch up and refuel for the day ahead.

Saturdays: Shop Rides to the Countryside

On Saturdays, we venture further afield for our shop rides to the countryside, departing from VIA at 08:15. With routes ranging from 70 to 110 kilometers, there's something for everyone. Choose between two pace groups: 24-27 kilometers per hour or 28-30 kilometers per hour. Our rider-led rides ensure a personalised experience, with a brief pre-departure briefing to set the tone. Expect picturesque rural roads, great camaraderie, and a promise of inclusivity - our rides are non-drop, so no one gets left behind.
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In-store Events

At VIA Atelier, we're more than just a cycling shop - we're a vibrant community hub where cycling enthusiasts come together to share their passion. Our comprehensive events schedule offers something for everyone, from film evenings to insightful talks about brands and thrilling cycling events. 

Film Evenings and Brand Talks 

Immerse yourself in the world of cycling with our engaging film evenings and brand talks. Discover the stories behind your favourite cycling brands and gain valuable insights from industry experts. Whether you're a seasoned cyclist or just starting out, our events provide an opportunity to learn, connect, and be inspired. 

Live Racing Action

Experience the thrill of live racing right here at VIA Atelier. We screen all the major events, from the grand tours to the classics, including the iconic Tour de France and the legendary Paris-Roubaix. Join fellow cycling enthusiasts as we cheer on our favourite riders and witness the drama unfold on the big screen. 

Stay in the Loop

Don't miss out on our upcoming events - sign up for our newsletter to receive regular updates straight to your inbox. Keep checking back here for the latest event schedule and join us for an unforgettable cycling experience. Whether you're a solo rider or part of a cycling group, everyone is welcome at VIA Atelier. 

Get Involved Have an idea for an event? 

Want to collaborate with us? We'd love to hear from you. Get in touch with our team and let's make it happen. Together, we'll create unforgettable experiences and celebrate our shared love for cycling.