At VIA Atelier, cyclists can explore a meticulously curated selection of the finest brands in the cycling world. From high-performance fashion apparel to customisable bike builds, VIA Atelier offers a comprehensive range of products tailored for every cyclist's needs. Whether you're seeking functional clothing or bespoke bicycle components, VIA Atelier stands as a key London cycling destination.
BRANDS
MISSION WORKSHOP
Crafting industry-leading bags and apparel Mission Workshop seamlessly combines timeless design, contemporary construction techniques, and state-of-the-art materials.
LOTUS
Drawing inspiration from the trailblazing Lotus track bikes, the Type 136 e-bike celebrates its Olympic legacy with a nod to the past and a focus on cutting-edge performance.
LAZER
Founded in 1919, the year Henri Van Lerberghe clinched victory in the Tour of Flanders with a memorable solo ride, Lazer has been a pioneer at the forefront of cycling innovation.
GOBIK
Well-defined colors, quality fabrics, minimalist designs and very careful details, these are our garments.
GOBIK.COM
PASSONI
Founded in 1989 by Luciano Passoni, their mission is to produce the most beautiful, timeless, lightweight and high performance bikes possible. Passoni are passionate about what they do and obsess over every detail.
PAS NORMAL STUDIOS
Pas Normal Studios offers a range of contemporary, technically advanced cycling apparel designed for cyclists who demand the best.
PARTINGTON
Driven by a passion for cycling, Partington is committed to crafting the world’s highest-performing road bike wheels.
ONGUZA
Onguza's goal is to create bicycles that rival the best in the world in the heart of Namibia, amidst the dusty streets of Omaruru.
BLACK INC
Renowned for offering only the pinnacle of quality, each item in our product lineup represents the epitome of excellence.
ASTON MARTIN
Aston Martin produces masterpieces of precision engineering, blending titanium craftsmanship with their signature luxury.
ARGONAUT
Dedicated to the art of crafting custom bikes that defy limitations, Argonaut Cycles brings together a team of passionate bicycle enthusiasts, skilled craftspeople, and relentless innovators.
AFRICAP
Driven by a love for travel, cycling, and style, AFRICAP merges the essential cycling cap and gravel shirt with the bold vibrance of African Ankara fabrics.
QUIRK
Quirk Cycles stands out as an award-winning custom bike company, specialising in steel and titanium frames. Every frame is meticulously designed, crafted, and assembled in-house at their East London workshop.
Q36.5
Q36.5 emerged as a cutting-edge research laboratory dedicated to innovation in the cycling industry. Each piece of clothing is a technical marvel, meticulously designed to provide marginal gains and maintain the optimal body temperature of 36.5°C.
SHIMANO
Engineered for performance and reliability, Shimano cycling components deliver precision, smooth shifting, and unmatched durability for every ride.
SANTINI
Founded in 1965 by Pietro Santini, Santini started as an artisan factory. Driven by a passion for cycling, Pietro transitioned to designing and manufacturing Santini products exclusively in Italy.
SARTORIA CICLISTICA
Sartoria Ciclistica crafts premium cycling apparel by hand in Italy, blending tradition, performance, and timeless style. Designed for riders who appreciate the art of cycling and fine craftsmanship.
RAPHA
Established in 2004 by Simon Mottram in London, Rapha has become synonymous with premium cycling apparel, setting the standard for comfort, performance, and style for cyclists of all levels, spanning from novices to elite WorldTour riders for over 15 years.
UNIVERSAL COLOURS
Universal Colours champions the joy of cycling, welcoming everyone to join their community, regardless of background or cycling experience. With a shared passion for sports and adventure, they aim to make cycling inclusive, accessible, and enjoyable for all.
UDOG
Originating in the heart of Veneto, Italy, UDOG embodies the rich cycling heritage of the region alongside its fervent devotion to style and fashion. UDOG strives to craft shoes that seamlessly blend performance with aesthetics.
STURDY
Founded by Tom, Sturdy Cycles blends his lifelong passion for cycling with a strong academic background in Aerospace Engineering and Sports Biomechanics.
STANDERT
Founded on the bustling streets of Berlin back in 2012, Standert has cemented its position as a prominent cycling brand, renowned for its dedication to superior craftsmanship, innovative product design, and unwavering love for cycling.
VAN RYSEL
Founded on the bustling streets of Berlin back in 2012, Standert has cemented its position as a prominent cycling brand, renowned for its dedication to superior craftsmanship, innovative product design, and unwavering love for cycling.
VITTORIA
Designed for speed, control, and durability, Vittoria tires deliver top-tier performance with cutting-edge technology for every ride.
VELOCIO
Velocio aims to craft cycling apparel that enhances the rider's journey, prioritising comfort and efficiency. By integrating cutting-edge technology into their garments, they seek to align with the natural rhythm of pedaling.
VAN RYSEL
The story of VAN RYSEL unfolds in the heart of the French capital of Flanders, a region steeped in cycling heritage and just a stone's throw from some of the most iconic cobbled sectors in the world, including the courses of legendary one-day races.
FACTOR
Immerse yourself in the legacy of racing excellence with Factor Bikes, a brand synonymous with innovation, speed, and performance.
DT SWISS
DT Swiss meticulously develops high-performance cycling components that provide a competitive edge to every ambitious cyclist.
DARIO PEGORETTI
Founded by the legendary Italian framebuilder Dario Pegoretti, the eponymous company boasts a rich legacy rooted in craftsmanship and innovation.
BROMPTON
Invented by their founder Andrew Ritchie in 1975, the Brompton 3-part fold transforms the bike into a small locked package in under 20-seconds. Never bettered, just refined. It’s the original and still the best.
