At VIA Atelier, cyclists can explore a meticulously curated selection of the finest brands in the cycling world. From high-performance fashion apparel to customisable bike builds, VIA Atelier offers a comprehensive range of products tailored for every cyclist's needs. Whether you're seeking functional clothing or bespoke bicycle components, VIA Atelier stands as a key London cycling destination.
BRANDS
J LAVERACK
Designed in Rutland this family run business know how to create beautiful bikes. If exploring off the beaten track is your passion or keeping aero on the road these guys deliver simply the best bikes.
JAEGHER
Created in the cycling heartland on Belgium. Bikes crafted from the finest steel are true art. With Tom Boonen part of the team this makes a Jeagher bike a very special proposition.
FACTOR
Immerse yourself in the legacy of racing excellence with Factor Bikes, a brand synonymous with innovation, speed, and performance.
EXPOSURE LIGHTS
Discover Exposure Lights, pioneering LED lighting for over 20 years. Perfected for night riding, our sleek design empowers riders to push boundaries and achieve their ultimate cycling goals.
PARTINGTON
Driven by a passion for cycling, Partington is committed to crafting the world’s highest-performing road bike wheels.
ONGUZA
Onguza's goal is to create bicycles that rival the best in the world in the heart of Namibia, amidst the dusty streets of Omaruru.
MUOV
Welcome to the most advanced indoor cycling experience. Engineered to feel like riding a bike by leaning and steering, built with unrivalled power accuracy and comfort to keep you training for longer.
MISSION WORKSHOP
Crafting industry-leading bags and apparel Mission Workshop seamlessly combines timeless design, contemporary construction techniques, and state-of-the-art materials.
BROMPTON
Invented by their founder Andrew Ritchie in 1975, the Brompton 3-part fold transforms the bike into a small locked package in under 20-seconds. Never bettered, just refined. It’s the original and still the best.
BLACK INC
Renowned for offering only the pinnacle of quality, each item in our product lineup represents the epitome of excellence.
ARGONAUT
Dedicated to the art of crafting custom bikes that defy limitations, Argonaut Cycles brings together a team of passionate bicycle enthusiasts, skilled craftspeople, and relentless innovators.
AFRICAP
Driven by a love for travel, cycling, and style, AFRICAP merges the essential cycling cap and gravel shirt with the bold vibrance of African Ankara fabrics.
PASSONI
Founded in 1989 by Luciano Passoni, their mission is to produce the most beautiful, timeless, lightweight and high performance bikes possible. Passoni are passionate about what they do and obsess over every detail.
PAS NORMAL STUDIOS
Pas Normal Studios offers a range of contemporary, technically advanced cycling apparel designed for cyclists who demand the best.
RICHARD SACHS
Why buy a frame from a one-man shop still using traditional hand-building methods? Because technology alone is a poor substitute for experience.
RAPHA
Established in 2004 by Simon Mottram in London, Rapha has become synonymous with premium cycling apparel, setting the standard for comfort, performance, and style for cyclists of all levels, spanning from novices to elite WorldTour riders for over 15 years.
QUIRK
Quirk Cycles stands out as an award-winning custom bike company, specialising in steel and titanium frames. Every frame is meticulously designed, crafted, and assembled in-house at their East London workshop.
Q36.5
Q36.5 emerged as a cutting-edge research laboratory dedicated to innovation in the cycling industry. Each piece of clothing is a technical marvel, meticulously designed to provide marginal gains and maintain the optimal body temperature of 36.5°C.
STURDY
Founded by Tom, Sturdy Cycles blends his lifelong passion for cycling with a strong academic background in Aerospace Engineering and Sports Biomechanics.
STANDERT
Founded on the bustling streets of Berlin back in 2012, Standert has cemented its position as a prominent cycling brand, renowned for its dedication to superior craftsmanship, innovative product design, and unwavering love for cycling.
SPORTFUL
Whether you're preparing for a race or riding only for fun, Sportful's commitment is finding the perfect combination of style, comfort and performance.
SCOTT
This brand do it all. Hold the title for lightest production bike, first aero handlebar and MTB suspension. Beautifully crafted, attention to detail and seen out on the open road and winning grand tour stages.
SWI
SWI is driven by a mission to produce the most advanced bespoke carbon bicycle frames.
WILIER TRIESTINA
From 1906 to the present day Wilier have been making outstanding bikes. Always an eye for both flare and performance. The latest bikes offer something that's won Grand Tour stages to the gravel roads of TRAKA.
UDOG
Originating in the heart of Veneto, Italy, UDOG embodies the rich cycling heritage of the region alongside its fervent devotion to style and fashion. UDOG strives to craft shoes that seamlessly blend performance with aesthetics.
DARIO PEGORETTI
Founded by the legendary Italian framebuilder Dario Pegoretti, the eponymous company boasts a rich legacy rooted in craftsmanship and innovation.
CAMPAGNOLO
Founded in 1933 in Italy. Ridden by some of the greats. 2026 see’s the release of the might 13 speed wireless systems across Super Record, Record and Gravel.
CADEX
With innovative design at its heart CADEX cut no corners. The rich history in high end components from the 80’s to today has been celebrated by multiple winners and regarded as the benchmark in quality.
CADENCE
Introducing Cadence, a performance nutrition brand created to fuel your daily discipline.