Originating in the heart of Veneto, Italy, UDOG embodies the rich cycling heritage of the region alongside its fervent devotion to style and fashion. Comprising a diverse team of cycling enthusiasts united by a singular objective, UDOG strives to craft shoes that seamlessly blend performance with aesthetics.
Drawing inspiration from this heritage, UDOG designs footwear that stands out, catering to those who share a deep passion for cycling. With a belief in the underdog spirit inherent in every individual, the brand finds motivation in the pursuit of excellence across all endeavours.
Alberto Fonte, the driving force behind UDOG. Fuelled by his lifelong dedication to cycling and a desire to forge a distinct path, Alberto established UDOG in 2021.
The name UDOG, derived from "Underdog," symbolises the resilience and determination of athletes defying expectations. Embracing the ethos that success stems from perseverance and effort, UDOG champions the notion that victory is attainable for all. In cycling and in life, UDOG celebrates the spirit of the underdog, resonating with individuals from all walks of life.
