Founded in 1919, the year Henri Van Lerberghe clinched victory in the Tour of Flanders with a memorable solo ride, Lazer has been a pioneer at the forefront of cycling innovation. Just like Henri's daring victory, Lazer's commitment to excellence has propelled them to lead the industry in design, safety, and technology.
From the humble beginnings of leather caps worn by cyclists navigating Belgium's cobbled roads, Lazer has evolved helmets into lightweight, adjustable, and stylish essentials for modern riders. With nearly a century of experience, passion, and dedication, Lazer continues to push boundaries to craft sophisticated products that blend design, comfort, safety, and technology seamlessly.
Proudly rooted in Belgium, Lazer's products are now available in over 50 countries, yet they remain true to their heritage by testing their gear on the same challenging farm roads. Driven by a relentless pursuit of innovation and improvement, Lazer embodies the essence of cycling—passion, performance, and the sheer joy of the ride.